ZAMORANO University through the Innovation and Entrepreneurship Center (Centro de Innovación y Emprendimiento, CIEZ), with funding from the Lutheran World Federation (LWF), offered four training workshops to forty-three microenterprises run by families whose members are returned emigrants. The enterprises are located in Olancho, Honduras, and focus on preparing and commercializing meals, baked goods, sausages and snacks.
The training workshops discussed business model management, marketing and sales strategies. The purpose was to empower entrepreneurs by building their capacity, make them self-sustainable and strong enough to position themselves within the formal sector in Honduras.
As a sign of the strong commitment to this country’s development, ZAMORANO’s projection activities improve the quality of life of microentrepreneurs by inserting them in the entrepreneurial dynamic.
The Innovation and Entrepreneurship Center at ZAMORANO was re-launched by the Agribusiness Management Department last October under the direction of Mr. Marcos Vega Solano. Mr. Vega Solano worked on structuring a new concept. The idea had to do with reorienting efforts to create an entrepreneurial ecosystem within the university, which would integrate students, teachers, graduates and the business sector of the region.
This ecosystem will allow the incubation of technology-based enterprises in the agricultural field and the agribusiness sector. Additionally, this ecosystem will boost innovation and strengthen microenterprises. Consequently, these businesses will become part of the formal economy of the region. In summary, the goal is to provide solutions to two significant problems in agriculture: climate change and food insecurity.